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November 2012 Retro Gaming Article


December 3, 2012 Retro Gaming Blog Post:

Call Of Duty gets naked while Digital Playground gets technical. Why aren't QR codes featured on game packaging?

It's hard to envision Code of Honor, an upcoming adult film from Digital Playground, without Activision's FPS series, Call of Duty, coming to mind. <-- numerous puns
Porn Movie Code Of Honor with Digital Playground exclusives Jesse Jane, Kayden Kross, Riley Steele, Selena Rose, Stoya and fan-favorites Tasha Reign and Brooklyn Lee
And we can't really liken adult actresses Stoya or Kayden Kross to any of COD's soldiers, but as porn films go, Code of Honor (adult site - NSFW) is a big budget release - complete with porn stars "flying" helicopters and firing machine guns. Call Of Duty has garnered a huge following as a game series and it seems as though DP's porno follies are hitching a ride on this popularity.

However, Digital Playground (adult site - NSFW) knows a thing or two about naked chicks and how to market them. Nudity is one of the more attention getting marketing tools at their disposal, but they've taken technology a step further.

Porn Movie Code Of Honor from Digital Playground Digital Playground exclusive actresses Jesse Jane & Kayden Kross in porn flick, Code Of Honor.

During the rise of internet technology, the Adult Industry has led the way in several venues including streaming video, e-commerce and digital marketing. They aren't credited with any pioneering prowess, but they did it better than anyone else right out of the gate. E-Commerce as we know it today had a lot of catching up to do to reach what the the porn folks mastered in the 90's.

Setting themselves apart from others in adult video, Digital Playground has a successful history of big-budget films and marketing savvy. They are currently placing QR (Quick Response Code) codes on their movie packaging, products and marketing collateral, giving shoppers instant access to trailers and info while they shop. This is destined to make adult video stores far more interesting as patrons juggle stacks of DVDs while watching X-rated trailers.

Digital Playground QR codes on product packaging We're all familiar with consumers roaming the aisles aiming smart phones at UPC (Universal Product Code) barcodes to see if driving across town to the competitor will yield a better price. The problem is that UPC is fairly limited and sometimes retailer-specific as opposed to garnering info from the manufacturer. UPC is designed to be scanned at point-of-sale, so it's info is relevant mainly to those who've already made a purchase decision.

QR tends to offer pre-sale info - in fact, these codes, initially designed for industrial use, now send consumers to brand websites or better still, to landing pages relevant to the specific code.

If you're debating between 2 similar products and one has a QR code that takes you to a wealth of information, which product are most people likely to buy? This kind of instant gratification could easily give savvy marketers a quick edge over the competition who's still stuffing the Sunday newspaper with sale circulars.

In the Digital Playground example, they could have standardized on one QR code across all of their products to send consumers to their main website, but the marketing power of being able to send them to a URL with information specific to the product in-hand is an amazing leap forward in connecting relevant info to a purchasing decision.

Video Games Would Benefit from QR

gaming QR code Having looked at the porn industry's adoption of technology... when are gaming marketers going to get in on this action? I can scan a PS3 cover with my ESRB app and gain access to the number of times the word "fuck" appears in a game or I can scan the UPC and do a price comparison.

QR codes could lead to everything from game trailers to story arcs and marketing info to support a sale. With a vibrant used game market and new games costing $60 + DLC, consumers would benefit from having relevant info at the time in which they are making a purchase. This happens online all the time - QR could bring that immediacy to brick & mortar.

We've all heard of these Jetson-esque GPS marketing strategies where a coupon for a store would appear on my phone when I walk by that store. Until that becomes a reality, why not let me aim my smartphone at a a game's QR and get the info I'd have if I were surfing the web for reviews while a purchase-screen lays dormant in another browser window?

Give consumers a good reason to pay $60 rather than waiting for that game to be relegated to the bargain bin!

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