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June 2017 Retro Gaming Article


June 18, 2017 Retro Gaming Blog Post:

Top-selling music game Just Dance coming to many platforms including the original Wii

Just Dance 2018 for Wii?
Can a new Wii game succeed on a retail shelf in 2017?
As Just Dance prepares to release on nearly every existing platform, for the 2018 version of the game, will Ubisoft really include an original Wii version? Nintendo Life is reporting UbiSoft will be releasing it on many platforms from Switch, Xbox One, and PS4, to the Xbox 360, PS3, Wii U, and Wii. I've found all the online listings except for the Wii version - perhaps it's forthcoming.

Considering the massive number Wii consoles sold, it likely makes more sense to release a Wii version rather than a Wii U version. But the fact that Ubisoft is considering Xbox 360, PS3, Wii U, and Wii versions shows how the retail landscape is changing and why GameStop is desperate to branch out from physical games.

Search engines also direct consumers to physical goods ineligible for costly retail shelves.

Retailers Don't Have Unlimited Shelf Space

My local GameStop is very small. The fact that they still have a small section of Wii games amazes me. Now that the Wii U, Wii, PS3 and Xbox 360 are outdated by newer replacements, where does a brick and mortar shop store all that inventory? My local store can't do it properly with all the Think Geek items taking up shelf space.

I'm guessing Ubisoft is counting on search engines to direct consumers to Just Dance 2018 for the older platforms. Where would you find a Wii game in a Wal Mart or Target store? This speaks to the seldom-mentioned power of online sales in gaming. It's not just digital games that come into play with search engines leading consumers to products.

We constantly hear about digital downloads creating large inroads on traditional physical games, but online also directs consumers to products that don't perform well on costly retail shelves. Anyone who loves fitting a game cartridge into a console probably has an affinity for physical games, but many signs point to needed changes to brick and mortar retail strategies. Make malls great again... if possible.

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