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November 2017 Retro Gaming Article

November 25, 2017 Retro Gaming Blog Post:

Thor: Ragnarok's inclusion of Led Zeppelin's Immigrant Song leads to a big jump in MP3 sales

The Immigrant Song was so powerful in Thor, but I'm surprised by the number of people admitting they've never heard it before!
Thor: Ragnarok movie poster Led Zeppelin's "Immigrant Song" is seeing a sales boost, thanks to the new Thor movie. Billboard reports 18,000 downloads of the song were sold in the week after Thor: Ragnorak opened two weeks ago. This is compared to the previous week's sales of about 2,000.

The song is featured in both the movie and the movie's trailer that came out in April - when it sold 7,000 copies that week. It originally appeared on Led Zeppelin III, released in 1970.

For me, it was a reminder of what a powerful song it is. But I'm shocked at how many people have said it's the first time they've heard it. Admittedly, it's from the early 70s which is an whole other era for many people today, but Led Zeppelin is still in rotation on classic rock stations. But I suppose that presumes terrestrial radio is still relevant.

The Music Industry Is Full Of Solo Singers

Led Zeppelin III featuring Immigrant Song Shows like The Voice and American Idol produce singers. Top performers are mostly solo acts with anonymous backing bands. Long gone are the days of "starting up a band" out of sheer love of music. Today's music heroes don't even play instruments. The concept of being a "rock star" seems all but forgotten. Having a large Instagram following seems more important.

Ill admit I like Britney Spears and Taylor Swift, but my world doesn't come together without Aerosmith, AC/DC, Judas Priest, Kiss, Quiet Riot, Cheap Trick... The list is endless, but I grew up with bands - real bands. Folks playing instruments and creating songs that spoke volumes to their fans. We need fewer greedy producers fabricating bands for profit. That's not how the arts work.

Share Your Passions So Future Generations Don't Listen To Shitty Music

When I hear someone who's never heard the Immigrant Song, my first reaction is a mix of anger and sadness. When my son became interested in video games with played Donkey Kong Country on the Wii AND we played the original Donkey Kong on my Atari 2600, Colecovision, and NES. As we moved on to the Wii U and PS3, we also discovered games like Food Fight, River Raid and Spider Fighter to indulge our 8-bit passion.

There's a history of video games that's really important and we have a great time exploring it alongside modern games. Music should be the same. I've introduced my son to a slew of bands I grew up with and he came back asking if I knew AC/DC - a band he likes. After watching Thor, we came home and threw on some Led Zep. History should be lived, not read about - especially when it comes to the arts.

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