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February 2017 Retro Gaming Article

February 13, 2017 Retro Gaming Blog Post:

Subtle hints at revitalizing the gaming brand came one year ago... where is Coleco these days?

coleco Colecovision
I haven't heard much about the brand or any upcoming products despite the brand owner's year-old promise.
I know the current iteration of beloved gaming company Coleco is owned by a holding company, but they've demonstrated interest in revitalizing the gaming aspects of the former Coleco brand. After separating the Coleco name from last year's disastrous Chameleon (Retro VGS) console fiasco, Coleco Holdings seemed energized and poised to bring the brand back to the gaming world. Previously we saw the Coleco Flashback during the holiday 2014 season, but that's a licensing deal with AtGames.

I had hoped Coleco Holdings might re-release some of the former table-top arcade miniatures. I believe the Coleco brand is still held by River West Brands. Their CFO had tweeted inspiring news about a commitment to the Coleco brand, but that was the last tweet on his account, dated March 8, 2016.

Coleco tweet There is a Coleco Expo scheduled later this year, featuring Mark Thomann (River Wests Chief Executive Officer) as a guest speaker. Other guests include Nolan Bushnell's son Tyler, CEO and creator of an innovative home arcade system, The Polycade. Also listed is actress Sophie Reynolds, known for Gamer's Guide to Pretty Much Everything.

The relative silence over the past year seems odd considering their commitment to expanding Coleco. The Coleco Toys website still highlights the Flashback console with no hint of the expo. There seem to be several online components related to the Coleco brand that are largely dormant and don't tie in well with each other. Perhaps the Coleco Expo will bring news of the company's direction and upcoming plans.

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