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March 2018 Retro Gaming Article


March 23, 2018 Retro Gaming Blog Post:

Billionaire CEO behind Bratz dolls and Little Tike wants to save Toys R Us via Go Fund Me

Save Toys R Us via Go Fund Me
I have a scant grasp on economics and how various forces mesh and clash, but I would not choose Go Fund Me to raise $1 billion.
Of the craziness out there in toy retail in the wake of Toys R Us going into liquidation, trying to raise one bilion dollars via Go Fund Me seems futile at best. Sure, it creates a wonderful awareness campaign, but this doesn't strike me as a viable way to raise real capital. At the same time, I didn't expect some random investment group to buy the KB Toys brand and try to bring it to market. What's going on our there? So much crazy!

Isaac Larian and two other investors are pledging $200 million to try to save 400 of the remaining US Toys R Us stores destined for closure. Larian, the founder and CEO of MGA Entertainment, seeks bankruptcy court approval to buy 400 stores and the Toys "R" Us brand. Of the many oddities of using Go Fund Me for such an endeavor, I wonder if the awareness it may generate will have any effect.

I really have no idea how to wrap my head around a Go Fund Me campaign to save a commercial retailer from closure. Usually we see such funding efforts to pay for an adorable puppy's veterinary care. This seems like having a bake-sale to raise capital for a Manhattan real estate venture.

As I mentioned, finance is not my forte. Strange things are possible when you least expect it. As summer passes and another holiday season looms, it will be interesting to see what sort of retail options will arise for the toy-buying crowd.

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