Mattel

Featured Mattel Electronics Video Game Consoles

My primary experience with Mattel was Hot Wheels and Matchbox cars. After out growing those cars, I became an Atari fanatic and didn't want to split my allowance on games for more than one gaming console. It wasn't until finding Intellivision Lives on PS2 that I decided I needed to get the original Intellivision and Intellivision II consoles.

Mattel logo

Mattel Company overview

Mattel, Inc. is the world's largest toy company based on revenue. It's products include Fisher Price, Barbie dolls, Hot Wheels Matchbox, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in 1945. Handler's wife, Ruth Handler became president and is credited with establishing the Barbie product line for the company in 1959. After the release of the Barbie doll, Mattel revolutionized the toy industry with its talking dolls and toys.

Major successes in the 1960s with the talking Chatty Cathy doll in 1960 and See 'N Say toys in 1965 moved Mattel to its position as the number one toymaker in America. Mattel closed its last factory in the United States of America, originally part of the Fisher-Price division, in 2002, outsourcing production to China, the beginning of a chain of events that led to a scandal involving lead contamination.

History

Mattel distributed Nintendo's products in Canada from 1986 to 1990, the UK until 1990 when Nintendo Computer Entertainment UK was established, and Australia from 1987 to early 1994 when Hiroshi Yamauchi opened Nintendo Australia Pty Ltd, Nintendo's only privately owned subsidiary.



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