The Ouya box. The Ouya is classified as a microconsole. Without need to fit a 5.25" disc inside, it can be a much smaller unit. It runs its own version of the Android OS - a modified version of Android 4.1 Jelly Bean. It was initially priced at $99.
Three-quarter view of the Ouya box. Julie Uhrman, the CEO of Boxer8, founded the project in 2012. The company name was later changed to OUYA, Inc.
The Ouya packaging and "Thank You" sign enclosed for Kickstarter backers. Development was initially funded through a Kickstarter campaign that raised $8.5 million. The campaign was also used to gauge interested in the project. This became the Kickstarter's 2nd highest-earning project in its history.
The Ouya in it's packaging. Ouyas started shipping to Kickstarter backers on March 28, 2013 and was released to the general public on June 25, 2013.
The front of Ouya console. The Ouya console is deliberately open to rooting without voiding the warranty (developer models ordered via Kickstarter were shipped pre-rooted). The console's hardware design allows it to be easily opened, requiring only a standard screwdriver for easy modding.
The front of Ouya console. All Ouya systems can be used for development, allowing any Ouya owner/gamer to also be a developer, without additional licensing fees.
The side of Ouya console. All games developed for Ouya and distributed by it's online store are required to have some kind of free-to-play aspect. It can be in the form of being completely free, have a free trial, or have purchasable upgrades, levels, or other in-game items.
The side of Ouya console. Ouya became the most quickly funded project on Kickstarter to reach $1 million.
The rear of Ouya console showing all available ports. Early on in Ouya's quest to be in YOUR living room, many highly recognized developers/companies expressed interest in developing for the new platform. They included: Robotoki, Square Enix, XBMC and Namco Bandai. They all expressed interest inside 1-month of the Ouya Kickstarter campaign launch.
The rear of Ouya console showing all available ports. The Ouya is designed for use with a television as the display via an HDMI connection.
The bottom of Ouya console showing the vents. Games are available via digital distribution from Ouya's proprietary online store, or can be side-loaded. Side Loading mainly happens via USB, Bluetooth, WiFi or by writing to a memory card for insertion into a device.
The Ouya console & controller. The Ouya controller follows typical gamepad layout with dual analogue sticks, a directional pad, 4 buttons (labeled O, U, Y and A) and 2 pairs of shoulder buttons. It also includes a single-touch touchpad in the center of the controller.
The Ouya controller. The Ouya ships with one wireless bluetooth controller, but it supports multiple controllers.
The Ouya controller. The $99 price point was attractive to gamers who were contemplating offerings from microsoft and Sony at prices around $400. The Ouya can't compete with these giants, but prior to their release it was an inexpensive way to launch into a whole new area of gaming. Many gamers were bored by the 6 or 7 year old consoles that languished while waiting for the next generation of consoles.
The Ouya controller. Alternate controllers can be paired with the console including controllers from the Xbox 360, PS3 and Wii.
The Ouya controller.
Close-up of the Ouya controller buttons.
Close-up of the Ouya controller D-pad and analog stick.
Inside the Ouya controller.
Inside the Ouya controller showing the right-side battery.
Inside the Ouya controller showing the left-side battery.
Ouya Ports and Connections
Close-up of the rear ports on the Ouya.
Ouya Promotional Ads
The Ouya began selling in Target stores in November 2013. The game console has been sold via other retailers including GameStop and Best Buy, in select locations. Target is the first retailer to sell Ouya in all of it's locations.