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Nintendo under-delivers NES Classic Edition while WalMart hoards product for week-after sale

Ignoring the fact that Nintendo botched this launch promoting more disappointment than retro gaming, WalMart seemingly hoards stock from launch-day to sell the following week. Many of the units purchased went straight to eBay for hundreds of dollars. What sort of marketing strategy is this?

Nintendo under-delivers NES Classic Edition while WalMart hoards product for week-after sale

Nintendo under-delivers NES Classic Edition while WalMart hoards product for week-after sale

Having announced the NES Classic Edition this past Summer, Nintendo had plenty of time to gauge and deliver adequate quantities for the holiday season. Flooding the market with product is fiscally a bad move, but the extreme under-delivery makes us question the motives behind this launch.

With no pre-orders, Nintendo had no way to gauge demand. They certainly didn't come anywhere near the demand. Most stores received less than 20 units, with some only getting 2 or 3. That's pathetic! Clearly if they intended to have proper stock for Christmas, they failed. The second batch of mini consoles to reach stores took 3 weeks (Dec. 4) and seemingly delivered the same paltry numbers - less than 20 per store.

Consumers are angry. Retro gamers are angry. Everyone who didn't get one is angry.

But the following week, WalMart announces they will be selling NES Classic Edition mini consoles each day for one week after launch. It would seem that they withheld a lot of product in order to lure folks to their website to ... buy other crap too. That strikes us as pretty lame.

What if you had waited on line at WalMart and weren't able to buy an NES Classic Edition because they sold out? Then you find out the same company is selling them online the following week. We know there weren't any re-stocks... so what's the deal. WalMart held back stock, claimed a sell out and then resumed online sales by tempting consumers to their website. Um... no thanks.

Meanwhile the online lemmings are praising WalMart for continuing sales when everyone else is sold out. This whole launch seems suspicious. There are too many oddities to the paltry stock and the antics ging on at the store level.

Hopefully, Nintendo will step up shipments and better satisfy the holiday demand and continue it. This could be an ongoing product like the AtGames Flashback mini consoles. But Nintendo has to be willing to meet more of the demand. We shall see and this saga unfolds...


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