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September 2015 Retro Gaming Article


September 9, 2015 Retro Gaming Blog Post:

The Force is strong with Covergirl as Star Wars invades the retail sector

Toys R Us recently had a midnight release of Star Wars toys which seems to mark the beginning of the all-things-Star-Wars onslaught. Toys are one of the few markets that I follow to some degree, so once the Star Wars toys hit TRU, that marked the beginning for me. I hadn't expected to see mascara with light Sabre appeal taking on the Force Awakens branding.

It's been so long since a Star Wars movie was released, that I forgot how prolific the Lucas brand can become. Everyone wants to be "attached" to the Star Wars brand. It will be interesting to see how Disney handles things.

Covergirl's The Force Awakens tie-in I'm looking forward to the vast array of products bearing the Star Wars branding. When Episode I was released, it seemed as though everything was branded with Star Wars - from pajamas to fast food wrappers and cups. I hope Disney goes big!

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