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June 2015 Retro Gaming Article

June 15, 2015 Retro Gaming Blog Post:

Radioshack hiring ads are met with well-earned criticism

Radioshack hiring ad We've written a few articles about Radioshack and how awesome they were... decades ago. They spurred many of us into learning more about electronics and taking on projects that taught us a love for tinkering.

Then they hit hard times. The world modernized around them and they were not successful in catching up. Ultimately they became expensive providers of things we now buy online. Then they became a phone store of sorts.

After emerging from a bankruptcy buyout, The Shack is attempting a comeback... again. Fool me once... right?

Not all of their stores closed. After shuttering the majority of it's locations, new owners are now trying to revive the brand in brick and mortar. Circuit City became an online-only entity, after Best Buy beat them, and was later merged with Tiger Direct. And sooner or later a better retail solution will shutter Best Buy (remember this when they offer you a pricey extended warranty).

Part of Radioshack's dismal comeback requires employees - more employees than they currently have after laying them off. It's no wonder that posting a big graphic about hiring was met with a lot of well-deserved criticism. With owners coming and going, it's hard to pin down who to blame for which error, but if the current owners want to maintain the Radioshack name, they need a better direction.

A Less Than Stellar Revival

Posting "Help Wanted" graphics on social media after laying off a majority of workers makes it clear that the new Shack will likely be gone in the coming months. The previous revival came with a great Superbowl ad and sense of energy at the store level and across social media. This "Help Wanted" flub tells me that new management is disconnected from humanity and any remaining customers.

It was a great ride and I'm glad I was able to take advantage of their formerly great service and products.

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