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8 Bit Central - Retro Gaming Blog

December 2015 Retro Gaming Article


December 5, 2015 Retro Gaming Blog Post:

Social networking has become a contest, but is anyone winning?

Put the "social" into Social Networking and connect with those who share your interests. Social Media is not a scorecard or contest.
Very often I get the feeling social media has become a contest. Something that can be won. Some people are engaging it as though one's follower-count is a quantifiable score. In that scenario, I'm fairly certain no one wins.
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Isn't the object of social media to connect with people?

The notion of following someone simply to get a follow-back seems shallow at best. To then unfollow that follower - hoping they won't notice - negates the purpose of social media. The idea is to connect people with common interests. That common interest might be between you and another user, or you might suggest a user to someone you feel would enjoy their content.

Whether it's Twitter, Facebook, Instagram, or other social network, most people are here to learn more and connect with those having similar interests. At 8-bit Central, we're into retro video games, but also follow some folks who do other things of interest. On the flip side, we don't expect anyone to follow our social media who has little interest in old video games, as that's the focus of our accounts.

Social Networks We're thankful for everyone who follows us since the goal is to meet cool people with similar gaming interests & ideas. We love hearing about indie games, Atari homebrews, retro-inspired mobile games, new concepts, and retro gaming news in general.

Many of these great finds come to us via social media. It's a valuable tool for current happenings in the retro gaming community. The amount of info exchanged via social networks is astonishing. Along with great info comes great people.

Social Media Has Reach

Very often you can reach out to the developer on a video game project rather than simply reading a prepared PR release. Social media gives users access to info and people that were previously behind "closed doors". Very often developers can benefit from the instant feedback they can get via social networks.

We use social media for self-promotion and to present 3rd party content and ideas that we think are interesting. Sometimes we will promote a Kickstarter campaign or upcoming retro homebrew game. That's part of using social media. We hope folks will promote out site and the articles we post. The social aspect of these sites provides a platform for connecting people with information and other people.

Why Disconnect From Fans?

This article began out of frustration with those who want nothing from social media than more followers, likes, or whatever they perceive as validation. Ordinarily I ignore those with irritating tendencies, but I've come across a few that surprised me. Of note, were a few accounts that were clearly set up to promote new games and products, yet as soon as I followed them back, I was unfollowed. How does that possibly help their cause?

In a few cases, I was going to post an article about them, but their social media behavior was strange enough to make me think their ability to bring a product to market might be equally flawed. That scenario has played out several times. I'm not suggesting that our endorsements are gold, but if a company is promoting something, it's best not to disconnect from potential backers, customers, and fans. Just a thought.

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