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February 2017 Retro Gaming Article


February 27, 2017 Retro Gaming Blog Post:

Nintendo is stepping up Switch's marketing with strong campaigns focusing on viral awesomeness

Nintendo Switch pop-up demos
I love the idea of being out on the town, or atop a mountain, and finding a pop-up video game store! Switch and Play with Nintendo!
Many people criticized weak marketing efforts during the Wii U's launch and the months following. Whether you're a fan of Nintendo or not, it's hard to ignore the Switch these days. From in-store promos and TV ads to press reports and quirky pop-up demos - Nintendo is doing a much better job on both the mainstream audience and viral forays. And lets not forget they also ran an ad during the 4th quarter of the SuperBowl!

Nintendo Switch pop-up demos Quirky viral campaigns are fun to experience and Nintendo has an interesting Pop-up Store concept appearing in some pretty cool places. The latest one I saw on Nintendo's Instagram was a Switch set up by a chair lift at Colorado's Snowmass resort.

Imagine going skiing and discovering a living room out on the slope with a playable Switch game console. Too cool!

This campaign is a 3-stop event concluding on the Switch's launch day, March 3rd. It began in the desert at Blue Cloud Movie Ranch on Feb. 23, by invite only, with guest John Cena from WWE.

Today's mountain event was at Snowmass in Aspen, CO and the final event will be in NYC's Madison Square Park. Get out there and experience Switch and Play with Nintendo.

Nintendo Switch pop-up demos From Nintendo's website:
To showcase this unprecedented new style of console gaming on the go, Nintendo is showcasing the versatility of Nintendo Switch across the country with highly visual, interactive living room-inspired spaces in places you would never expect, bringing surprises to every stop.

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